The same video. A different best hour on every platform.
Golden hour is when a platform’s audience is most awake and scrolling. Post then and more people see it in the first hour, which is when the platforms decide how far to push it.
Somewhere, it’s golden hour right now.
Every audience has an hour when it’s scrolling. Octoque posts then, in your audience’s time zone, not yours, so the same video lands in Dubai at 19:00 and in New York at 19:00.
- Los Angeles
- New York
- São Paulo
- London
- Berlin
- Lagos
- Dubai
- Mumbai
Where we start
Every platform has its own rhythm. These are our starting points, in your audience’s local time. After a few posts, your own results take over.
A creator in Mumbai with fans in New York posts at New York’s golden hour. Pick up to three audience regions.
On Instagram we use the hour your followers are online. Once you have a few posts, we see when your own audience responds and move your golden hours to match.
Prefer a fixed time? Pick one, post right now, or add the post to your queue. Golden hour is the default, never a rule.
Your next post could go out at golden hour tonight.
Set it up in three minutes. Free for 14 days, no card needed.
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