Tag people, add a place, or label a paid partnership on Instagram

Steps

1. Tag people: on a photo, tap where each person is and type their username. On a video, type usernames.
2. Location: paste the place's Facebook Page ID (Facebook Page → About → Page transparency).
3. Paid partnership: turn it on and add up to 2 brand accounts. They get a request to approve it.
4. Music: on a Reel, tap Add music and pick a song, or one that's trending.

Paid partnership and music

Instagram allows these only for accounts connected through Facebook (see below). Stories can't take a location, a partnership label or music.