Boost a live post as an ad

Before you start

• You’re on Creator or Studio, or in your free trial.
• You’re a manager, admin or owner in the workspace. Editors and contributors can’t boost.
• You have an ad account on the platform (Meta, TikTok, LinkedIn, X or Pinterest) with a payment method in it.
• The post is live on Facebook, Instagram, TikTok, LinkedIn, X or Pinterest.

Steps

1. Open the live post and tap Boost.
2. The first time, connect your ad account for that platform. You only do this once; after that you pick it in the boost sheet.
3. Pick the ad account, then set a budget per day, a total budget and the number of days.
4. Choose who should see it: countries, an age range and, where the platform supports them, interests.
5. Pick a goal: more people see it, more engagement, more video views or more website visits.
6. Check the total, for example “You’ll spend up to $70 over 7 days, charged by Meta to your ad account.”, and confirm.

What you’ll see

The platform reviews the ad before it runs, as it does for every ad. Once it runs, the post's page shows spend, reach, clicks and cost per result. The Ads card in Insights adds up every boost. You can stop a boost any time from the post's page.

Who charges you

The platform does. Meta, TikTok, LinkedIn, X or Pinterest charges your own ad account and payment method, the same as an ad you set up in their app. Octoque never holds or touches your ad money.

Safety limits

Octoque asks you to confirm before every spend. Each boost has hard caps: by default up to $500 a day and $5,000 in total. Only managers, admins and owners can boost, and every boost is written to the workspace's log.

What Boost doesn't do

Boost turns one live post into an ad with a simple audience. It isn't a full ads manager: for detailed targeting, several ads in one campaign or new ad creative, use the platform's own ads tool.