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Comparison

Octoque vs Metricool: analytics suite or golden-hour scheduler?

Metricool is an analytics-led planner with a strong free plan, competitor tracking, ads data and link in bio. Octoque is a newer scheduler that sends one video to every platform, each at its own hour, with X posts included in paid plans.

By Kumar Gaurav, founder of OctoqueUpdated Facts checked

The short version

Metricool gives you more for less if analytics matter: its free plan covers one brand with best times and an inbox, and Starter is $25 a month for 5 brands. Octoque makes sense if you post to X (Metricool charges $10 a month per X account on top of any plan), want a second person without buying a 15-brand plan, or want a refund on any payment within 14 days.

Choose Metricool if…
  • analytics, competitor tracking and PDF reports matter to you
  • you manage several brands on a small budget
  • you want ads data and Canva with your scheduler
  • you post to Twitch
  • you want a native phone app
Choose Octoque if…
  • you post to X and don’t want a per-account add-on
  • you want one or two teammates without buying 15 brands
  • you want each platform timed separately in one post, in your audience’s time zone
  • you want a refund window on renewals too
  • you post one short video to many platforms every day

Octoque and Metricool side by side

Checked 14 October 2026. Prices in USD, monthly billing unless stated.

Free plan

Metricool: Yes: 1 brand (one profile per network), 20 scheduled posts a month, 30 days of analytics, MCP. No LinkedIn or X on Free. source

Octoque: Yes, but it doesn’t post for you: plan and schedule for up to 3 accounts and 10 posts a month, and at each post’s time Octoque sends a “Your turn” reminder with the caption and video ready, and you post it yourself. 5 AI caption credits. source

Cheapest paid plan

Metricool: Starter $25 a month ($20 paid yearly) for up to 5 brands, unlimited posting, link-in-bio, Canva. No team members, approvals or API. source

Octoque: Starter $15 a month ($12 paid yearly): 3 accounts, unlimited scheduling, 30 X posts, API and MCP. source

How it’s priced

Metricool: Per plan, tiered by number of brands (a brand is one profile per network). X is an add-on at $10 a month per X account. source

Octoque: Per plan, with accounts included (3, 8 or 25). Extra accounts are $3 a month each. source

Trial

Metricool: No standard trial; the free plan takes its place. source

Octoque: 14 days, no card: auto-posting to up to 3 accounts, 30 posts in total and 10 X posts. If you don’t pick a plan you move to Free (reminders, you post); nothing is deleted. source

Networks

Metricool: Instagram, Facebook, Threads, X (add-on), Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn (paid), Google Business Profile, plus Facebook, Google and TikTok ads. source

Octoque: Instagram, TikTok, YouTube, LinkedIn, X, Facebook Pages, Threads, Pinterest, Bluesky, Reddit and Google Business Profile. No Snapchat, Mastodon or Telegram. source

Short video (Reels, TikTok, Shorts)

Metricool: Reels auto-publish for Business or Creator profiles (Reels with outside audio or stickers need a notification); TikTok auto-publishes with Auto Publish on; Shorts auto-publish. source

Octoque: Posts Reels, TikTok videos, YouTube Shorts and Facebook Reels directly through each platform’s official API. Carousels and Stories on Instagram and Facebook, LinkedIn PDF posts, and threads on X, Threads and Bluesky. source

Best time to post

Metricool: A Best Times heat map from your own followers’ activity, on every plan including Free. source

Octoque: Golden hour on every plan: each platform gets its own time, in your audience’s time zone (up to three regions). On Free it’s the time of your reminder. source

Caption per platform

Metricool: Yes: edit each network’s version from a shared template. source

Octoque: One caption everywhere or a different one per platform, a separate YouTube title, a first comment and live character counters. You can edit a live caption on Facebook, LinkedIn, YouTube, Reddit and Google, and on X with Premium within an hour. source

Approvals

Metricool: Advanced (from $67 a month, or $53 paid yearly) and Custom only. source

Octoque: Six roles and post approvals from Creator ($29/mo, 2 seats); Studio has 5 seats. The free trial includes them. source

API and MCP

Metricool: MCP on every plan, including Free; REST API on Advanced and Custom. source

Octoque: Public API with scoped keys and an MCP server for Claude, ChatGPT and other assistants, on every paid plan. source

Phone app

Metricool: Yes, iOS and Android apps. source

Octoque: No native app yet. Octoque is a phone-first web app that runs in your phone’s browser. source

Refunds

Metricool: Refund within 15 days of your first paid purchase only; not on renewals or plan changes. source

Octoque: Full refund within 14 days of any payment, renewals included. Cancel in two taps. source

Metricool’s prices are from its pricing page with monthly billing selected; Metricool says yearly billing saves up to 24% (Starter is $20 a month paid yearly).

Where Metricool is better

  • A stronger free plan. One brand, 20 posts a month, 30 days of analytics, best times, an inbox and an MCP server. Octoque Free doesn’t post for you: it reminds you to post, for 3 accounts and 10 posts a month.
  • Analytics. Up to 100 competitors, unlimited history, PDF and PowerPoint reports, and ads analytics for Meta, Google and TikTok. Octoque’s insights are simpler: every platform’s numbers on one screen.
  • Brands, not accounts. A brand is one profile on every network, so Starter covers 5 brands for $25 a month. Agencies with many small clients pay much less than with Octoque.
  • Extras. Canva and Google Drive built in, and an inbox even on Free. Both have link in bio and comment-to-DM automation; Octoque’s Auto DM is on Creator and Studio.
  • Twitch and apps. Metricool covers Twitch and has native iOS and Android apps. Octoque posts to Reddit, which Metricool doesn’t list, but runs in your phone’s browser.

Where Octoque is better

X without an add-on

X isn’t in any Metricool plan: each X account is $10 a month extra, up from $5 in July 2026. Octoque includes X posts in every paid plan: 30, 150 or 500 a month.

Teammates without a 15-brand plan

Metricool’s team members, approvals and REST API start on Advanced, sold from 15 brands ($67 a month). Octoque Creator includes 2 seats and approvals for $29; Studio has 5 seats for $99.

Each platform at its own hour

Metricool’s Best Times heat map shows when your followers are online, and you pick a time. Octoque’s golden hour schedules each platform in a post separately, in your audience’s time zone (up to three regions).

Octoque composer with Each platform at its golden hour selected and TikTok scheduled for 8 PM
One upload, each platform at its golden hour.

Refunds on renewals

Metricool refunds within 15 days of your first paid purchase only, not renewals. Octoque refunds any payment within 14 days, renewals included.

Failed posts, in plain words

Octoque checks each platform’s rules before posting. If one still says no, you get an email within minutes with a one-tap fix. See failed-post alerts.

What you’d pay

Monthly billing, USD, before tax, checked 14 October 2026.

A solo creator, one brand with X

Instagram, TikTok, YouTube, LinkedIn and X; one person.

Metricool Starter + X add-on
$25 + $10 = $35 a month
Octoque Creator
$29 a month, 150 X posts included, room for 8 accounts

Without X and LinkedIn, Metricool’s free plan may be all you need. With 3 accounts, Octoque Starter is $15.

Two people, one brand, approvals

A creator and an editor; posts approved before they go out; X included.

Metricool Advanced + X add-on
$67 + $10 = $77 a month (15 brands)
Octoque Creator
$29 a month (8 accounts, 2 seats, 150 X posts)

Octoque is cheaper here. Metricool includes more brands and deeper analytics.

Switching from Metricool

  1. Start the trial
    Sign up for Octoque: 14 days of auto-posting to up to 3 accounts (30 posts), no card. Keep Metricool running.
  2. Connect your accounts
    Sign in on each platform’s own page, X included. Connecting to Octoque doesn’t disconnect Metricool.
  3. Set your posting times
    Recreate your schedule in Octoque’s queue, or let golden hour time each platform.
  4. Move upcoming posts
    Octoque doesn’t connect to Metricool. Upload the next week or two of videos to the Library, add the posts by hand or from a spreadsheet (CSV, up to 200 rows), and remove each one from Metricool’s planner as you go, so nothing posts twice.
  5. Keep your reports, move your link page
    Export any Metricool reports you need: Octoque has no PDF reports. Copy your links to Octoque’s link in bio (octoque.com/@you) and update your profiles before you cancel.
  6. Cancel when you’re sure
    Metricool doesn’t refund renewals, so cancel before the next one. Your account drops to Free at the end of the cycle.
How we compared

We compared Metricool’s published pricing page, help centre and refund policy with Octoque’s own plans on 14 October 2026. We did not run a long hands-on test of Metricool; this compares what each company documents. Corrections to hello@octoque.com.

Questions people ask

Is Metricool cheaper than Octoque?

Often, yes, especially for several brands: Starter is $25 a month for 5 brands. Once you add X ($10 per X account) or need teammates (Advanced, from $67), the gap narrows or flips.

Why does Metricool charge extra for X?

X charges apps for posting through its API, and Metricool passes that on as an add-on per X account. Octoque includes a monthly X allowance in each paid plan instead.

Which has the better free plan?

Metricool’s, for one brand: 20 posts a month, analytics, best times and an inbox, but no LinkedIn or X. Octoque Free doesn’t post for you: it plans 10 posts a month for 3 accounts and reminds you at golden hour to post them yourself. For Octoque’s auto-posting, use the 14-day trial (no card), then Starter at $15.

Do both auto-publish Reels, TikTok and Shorts?

Yes. Metricool needs a notification for Reels with outside audio or stickers, and TikTok needs Auto Publish turned on. Octoque publishes all three directly; videos over 3 minutes need a part chosen for Instagram, TikTok and YouTube.

Do both work with AI assistants?

Yes. Metricool has an MCP server on every plan, even Free, and a REST API on Advanced. Octoque has both on every paid plan.

Keep reading

Metricool alternativesEight options with dated prices.Octoque vs BufferPer-channel vs per-plan pricing.Iconosquare alternativesAnother analytics-first tool.All comparisonsEvery scheduler in one table.

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Alternatives to

Sources

All links checked on 14 October 2026.

  1. Metricool pricing
  2. Metricool help: X add-on
  3. Metricool help: posting to Instagram
  4. Metricool: best time to post
  5. Metricool help: plans, add-ons and API access
  6. Metricool help: mobile app
  7. Metricool refund policy

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